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Specifications for Online Ads

Creating Ad Files

If you wish to design your own ad, you will need to provide us with a final electronic copy, ready to run. Please set all ads to use the RGB color space rather CMYK.

Ad Sizes

Most of our ads are the standard sizes recommended by the IAB (Interactive Advertising Bureau), so ads from other Web sites should work on ours, except that our full banner is significantly larger than the IAB standard. Certain sizes are only used in specific areas of the Web site (see the Online Rates page for details).

  Ad Size (Pixels)
Width Height
Button 1 120 90
Vertical Banner 120 240
Full Banner 500 75
Skyscraper 120 600

Ad File Formats

We can accept the following file formats for online ads:

Restrictions

We are currently not accepting any of the following:

Links

You can provide us with a single URL (Web address) for each ad you run. Clicking on the ad will take the user to the URL you specify.

Getting Files To Us

Files can be emailed to ads (at) localrag.com.

Reporting

We will be provided reports with total impressions (number of times your ad has been displayed) and total click-throughs (number of times someone has clicked on your ad). Sample reports will be available soon. Since this is a new launch of our site, we have no statistics available on past viewership. Those will be made available after we have some history to report.



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