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Specifications for Print Ads

Creating Ad Files

If you wish to design your own ad, you will need to provide us with an electronic copy. The resolution of the file should be between 200dpi and 300dpi. Please set the color ads to use the CMYK color space rather than RGB, and set black & white ads to grayscale.

Ad File Formats

We can accept the following file formats:

If you need to send us ads in other graphics file formats (.GIF, .BMP, .PNG...), please contact us first.

Please do not send Microsoft Publisher or Adobe InDesign files unless they've been converted into one of the formats listed above.

Ad Sizes

  Ad Size (Picas) Ad Size (Inches)
Width Height Width Height
Full Page 60p0 67p6 10" 11.25"
1/2 Page (H) 60p0 33p3 10" 5.5"
1/3 Page (V) 18p0 67p6 3" 11.25"
1/4 Page 28p6 33p3 4.75" 5.5"
1 col/6 inch 18p0 36p0 3" 6"
2 col/3 inch 39p0 18p0 6.5" 3"
1 col/5 inch 18p0 30p0 3" 5"
1 col/4 inch 18p0 24p0 3" 4"
2 col/2 inch 39p0 12p0 6.5" 2"
1 col/3 inch 18p0 18p0 3" 3"
1 col/2 inch 18p0 12p0 3" 2"

Getting Files To Us

Files can be emailed to ads (at) localrag.com. If you have trouble emailing large files, you can also burn the file to a CD-ROM or DVD-ROM and drop it off at the Local Rag office.



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