Sun, May 20

Print Deadlines

Ad reservations are due the 15th of the month before they are scheduled to run (January ads must be booked by December 15).

Circulation

Total

4,200 to 5,500
(varies by month)

That's more than the Carbon County circulation of the Billings Gazette or Carbon County News!

Mailed

Each month, the Local Rag is mailed to every mailbox and P.O. box in Red Lodge, Bearcreek, Belfry, Bridger, Fox, Luther, Roberts, Roscoe, and Washoe—a total of about 3,800 copies.

Other Copies

Additional copies are distributed free to local restaurants, hotels, bars, rental units, and retail stores.

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Specifications for Print Ads

Creating Ad Files

If you wish to design your own ad, you will need to provide us with an electronic copy. The resolution of the file should be between 200dpi and 300dpi. Please set the color ads to use the CMYK color space rather than RGB, and set black & white ads to grayscale.

Ad File Formats

We can accept the following file formats:

Tagged Image File Format (.tiff)
Adobe Portable Document format (.pdf)
Adobe Photoshop (.psd)
Encapsulated Postscript (.eps)
Adobe Illustrator (.ai)
JPEG (.jpg or .jpeg)
We do not recommend the JPEG format for print ads, but if you do use it, please make sure to save the file at the highest possible quality (least amount of compression). Compressed JPEG files make fuzzy ads with odd artifacts.

If you need to send us ads in other graphics file formats (.GIF, .BMP, .PNG...), please contact us first.

Please do not send Microsoft Publisher or Adobe InDesign files unless they've been converted into one of the formats listed above.

Ad Sizes

	Ad Size (Picas)		Ad Size (Inches)
	Width	Height	Width	Height
Full Page	60p0	67p6	10"	11.25"
1/2 Page (H)	60p0	33p3	10"	5.5"
1/3 Page (V)	18p0	67p6	3"	11.25"
1/4 Page	28p6	33p3	4.75"	5.5"
1 col/6 inch	18p0	36p0	3"	6"
2 col/3 inch	39p0	18p0	6.5"	3"
1 col/5 inch	18p0	30p0	3"	5"
1 col/4 inch	18p0	24p0	3"	4"
2 col/2 inch	39p0	12p0	6.5"	2"
1 col/3 inch	18p0	18p0	3"	3"
1 col/2 inch	18p0	12p0	3"	2"

Getting Files To Us

Files can be emailed to ads (at) localrag.com. If you have trouble emailing large files, you can also burn the file to a CD-ROM or DVD-ROM and drop it off at the Local Rag office.

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